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- Industry:
- Recruitment
HFBAC
Emerging fractional talent partner for founder‑led companies in the UK and US. Their challenge? Explaining a powerful offer in a simple way.
Before, founders couldn’t quickly understand what HFBAC did or why they should care. Today, their website clearly positions them as an embedded Head of Talent, builds trust through social proof and methodology, and guides visitors to book strategy calls.
- Branding
- Web design
- Development
Problem
- Founders didn’t quickly understand what HFBAC actually did.
- The old site felt text‑heavy and not very clear or modern.
- No strong path guiding visitors to book a strategy call.
Result
- Clear positioning as an embedded Head of Talent for growing teams.
- Cleaner layout and messaging that’s easy to skim.
- Strong, repeated CTA leading visitors to a free strategy call.
Our Approach
- Started with a quick audit and call to understand the offer, audience, and main objections.
- Simplified the structure into clear sections: who it’s for, how it works, and simple packages.
- Rewrote key copy to sound more human and founder‑friendly, then designed a clean layout around it.
- Added clear CTAs and supporting proof so visitors know exactly what to do next.
- Testimonials
Happy clients speak up
Lunex design transformed our online presence completely. The team was professional, responsive, and delivered exactly what we envisioned. Our website now truly represents our brand.
Halen Sander
Founder, Hfbac
- Your dream site
Have a project idea in mind? Let's get started!
We’ll schedule a call to discuss your idea. After discovery sessions, we’ll send a proposal, and upon approval, we’ll get started.
Ashik Ahmed
CEO & Founder
