LEAD-FOCUSED LANDING PAGES
One page. One goal. One clear reason to contact you.
A full website has to do a lot of jobs at once – explain your services, build trust, rank in search, support every kind of visitor. A landing page has exactly one job: get this specific visitor, who already has intent, to take one specific action. That focus is what makes them convert at a rate your homepage never will.
Not Sure Which You Need?
You need a dedicated landing page if:
- You’re running paid ads (Google Ads, Facebook/Instagram) and sending clicks to your homepage — this is the most common reason campaigns underperform
- You have one specific offer or service (a seasonal promotion, a new service line, a referral program) that doesn’t deserve to compete for attention with everything else on your homepage
- You’re running a direct mail, print, or local campaign with a specific tracked URL or QR code
- You want to test messaging or an offer without touching your main site
- Your homepage tries to speak to five different services and a paid visitor bounces because it takes too long to find what they clicked for
If none of these apply and you just need your main site to convert better in general, see Custom Website Design & Development → instead.
The problem isn't the design. It's that most landing pages are still trying to do five jobs.
A landing page with a full nav menu, three different offers, and links to six other pages isn’t a landing page – it’s a homepage with a smaller layout. Every extra link, every extra choice, is a chance for the visitor to leave before taking the one action you actually want.
A landing page that converts:
- Has no main navigation – nowhere to go except forward or away
- Makes one offer, not a menu of services
- Matches the exact message the visitor just saw in the ad, email, or flyer that brought them here – mismatched messaging is the single biggest silent killer of conversion rate
- Has the contact form or booking action visible without scrolling, and repeated again at the bottom
- Loads fast – paid traffic is the least patient traffic you’ll ever get, and every extra second of load time costs you conversions directly
What's Actually Included
Strategy first
- A call to understand the specific offer, campaign, or traffic source this page needs to convert
- Message-match audit: the page copy is built to mirror whatever ad, email, or flyer is driving the visitor here
- One clear conversion goal defined before any design starts – phone call, form submission, or booking, not all three competing
Design & copy
- Single-column, distraction-free layout – no main nav, no competing links
- Copy written around the one offer, not repurposed from your main site
- Above-the-fold CTA, repeated at logical points down the page
- Mobile-first – paid traffic skews even more mobile-heavy than organic
Development
- Built on WordPress + Elementor Pro, same as your main site, so it’s easy to duplicate for future campaigns
- Fast load speed prioritized above visual complexity – heavier animations get cut if they slow the page down
- Form/booking integration connected to however you actually track leads (email, CRM, spreadsheet)
Tracking built in
- Conversion tracking set up for whatever ad platform is sending traffic (Google Ads, Meta) so you can actually see what’s working
- Clear reporting on what “a conversion” means for this page before launch, not guessed at afterward
Launch & handover
- Tested across devices before going live
- Quick walkthrough on how to duplicate or tweak the page for your next campaign
- 14 days of post-launch support included
What It Costs
Landing pages typically run $300–$900 – less than a full site build, since scope is intentionally narrow: one page, one goal, no nav structure or multi-page architecture to plan. Cost depends mainly on custom functionality (booking calendars, multi-step forms, quote calculators) and whether copy is being written from scratch or adapted from existing campaign material.
Fast turnaround is part of the value here – most landing pages go from kickoff to live in 5–7 business days, since there’s far less to build than a full site.
How it Works
1
Campaign call
I learn what's driving traffic to this page and what a "win" actually looks like for you.
2
Proposal
Scope, timeline, and price, usually turned around faster than a full site project.
3
Design & copy
One focused draft built around your specific offer and traffic source.
4
Development
Built and connected to your tracking/CRM in the same pass.
5
Testing & launch
Checked on mobile and desktop, then live, usually within a week.
6
Support
14 days included to tweak based on early performance data.
Your Questions Answered
Can this connect to the ad campaign I'm already running?
Yes – conversion tracking is set up for whichever platform you’re using (Google Ads, Meta/Facebook Ads) so you can see exactly how the page is performing inside your existing ad dashboard, not just guess from lead volume.
Do I need a full website first before I can get a landing page?
No. A landing page can exist as a standalone page, live on its own subdomain or path, even before a full site is built – some clients start here to test an offer before committing to a full rebuild.
How is this different from just adding a new page to my existing site?
A page added to your existing site still has your main navigation, footer links, and other pages competing for attention. A true landing page strips all of that out on purpose, so the only options a visitor has are to convert or leave – that focus is what drives the higher conversion rate.
Can I get more than one landing page for different campaigns?
Yes, and it’s common – a lot of clients get a small set of landing pages, one per offer or campaign, built on the same fast template so future ones cost less and turn around quicker.
What if my campaign traffic source changes later?
The page can be updated to match a new offer or traffic source rather than rebuilt from scratch, since the underlying structure (single goal, fast load, tracked conversion) stays the same.
Stop sending paid traffic to a page built for five different jobs.
If you’re running ads, campaigns, or promotions and sending that traffic to your homepage, this is probably costing you conversions you’re not seeing.