SEO OPTIMIZATION

Getting found isn't one thing anymore. It's three.

Ranking in Google is still the foundation. But now people also ask ChatGPT, Gemini, and Perplexity for recommendations directly – and those tools either cite your site or they don’t. SEO gets you found in search. The same underlying work, done right, is also what gets you cited by AI. This is that: built once, working across all of it.

The three things "getting found online" now means

SEO (Search Engine Optimization)

The traditional work of ranking higher in Google and Bing search results: keyword targeting, technical site health, backlinks, and content that matches what people are actually searching for.

AEO (Answer Engine Optimization)

Structuring content so it can be pulled directly into featured snippets, "People Also Ask" boxes, and voice assistant answers. This means clear, direct answers to specific questions, not just ranking for a keyword.

GEO (Generative Engine Optimization)

Making your site easy for AI models like ChatGPT, Claude, Gemini, and Perplexity to read, understand, and cite when someone asks them a question your business could answer. This is newer, and most agencies aren't doing it yet - it rewards clear facts, named proof, and structured data over traditional keyword density.

The overlap is real: clean technical structure, direct answers, and credible proof help all three at once. That’s the actual strategy here – not three separate services, one system that serves all three.

What's Actually Included

Technical SEO

Site speed and Core Web Vitals optimization – image compression, minimal plugin bloat, clean code
Proper heading hierarchy, semantic HTML, and mobile-first structure on every page
XML sitemap, robots.txt, and crawlability audit – making sure search engines and AI crawlers can actually read the site correctly
Broken link and redirect audit

On-page SEO

Title tags and meta descriptions written for every page, not left to auto-generate
Keyword research based on how your actual customers search, not generic industry terms
Internal linking structure that builds topical authority instead of scattering it

Local SEO (for service-area businesses)

Google Business Profile optimization
NAP (name, address, phone) consistency across directories
Location and service-area pages structured for “near me” and city-specific search intent

Structured data (schema markup)

Organization, Service, and FAQ schema implemented site-wide, not just on one page
Review/AggregateRating schema for testimonials
This is the same layer that helps Google show rich results and helps AI engines extract accurate facts about your business

GEO / AI visibility work

Content restructured with direct, extractable answers near the top of each page – not buried under marketing copy
Named, specific proof points (real client names, real numbers) instead of vague claims, since AI engines weigh verifiable specifics more heavily
Ongoing monitoring of whether your business shows up when relevant questions are asked directly to ChatGPT, Gemini, and Perplexity

Reporting

Monthly report covering ranking movement, traffic, and (where checkable) AI citation visibility – plain language, not a wall of jargon

What It Costs

SEO work runs $300–$800/month as an ongoing service, or $500–$1,500 as a one-time audit and implementation if you just want the foundation fixed without an ongoing retainer. Ongoing SEO is inherently a monthly effort – rankings and AI citation are earned over months, not fixed once and left alone – but a one-time pass is a reasonable starting point if budget is tight

You’ll get an exact scope after an audit of your current site, not a flat rate applied blind